Free tool · Law firms

What is your client acquisition actually worth?

Model your funnel from ad spend to signed cases, live. Pick your practice area, plug in your numbers, and see your revenue, your ROAS, and what closing the conversion gap is worth per year.

ROI model · live math
Practice
Conversion
$
$
$
%
%
%

Presets are editable starting points from industry ranges. Your firm’s real numbers always win, type over anything.

Total ad spend$0
Signed cases0
Revenue$0
ROAS0×
0Leads
0Consults booked35% book
0Showed up70% show
0Cases signed30% sign

Every case that arrives from an AI answer or an organic ranking adds revenue at $0 ad cost. That’s what the full visibility stack compounds on top of this model.

Modeling organic instead? Try the SEO & AI Search ROI Calculator.

How the math works

Straight arithmetic. No magic multipliers.

Spend divided by cost per lead gives inquiries. Your booking rate turns inquiries into consultations, your show rate into conversations, your signing rate into cases. Cases times average case value is revenue; revenue over spend is ROAS. That’s the whole model, visible and editable.

The presets are starting points drawn from industry ranges by practice area, not promises. Two firms in the same city can sit on opposite ends of those ranges depending on intake speed and follow-up discipline. Type your real numbers over any preset, the calculator always defers to you.

Questions

What firms ask about the numbers.

Take total ad spend, divide by cost per lead to get inquiries, then apply your consultation booking rate, show rate, and signing rate to get signed cases. Multiply signed cases by your average case value for revenue, and divide revenue by spend for ROAS. The calculator does this live and shows where each drop-off happens.
It varies widely by practice area and market. Immigration and criminal defense inquiries often land under $150, family law in the low hundreds, and personal injury leads are the most competitive and expensive, frequently $150 to $400 or more in major metros. Blended cost per lead drops as organic and AI-cited channels contribute cases at no ad cost.
Typical operators book 35 to 50 percent of qualified inquiries into consultations, see 65 to 75 percent of those show up, and sign 30 to 45 percent of consultations, varying by practice area, intake speed, and follow-up discipline. Firms that answer inquiries within minutes and run structured intake consistently outperform those ranges.
Prospective clients increasingly ask AI assistants like ChatGPT and Perplexity which lawyer to hire. Those answers name a handful of firms. A firm that is cited gets the inquiry before any ad is clicked, at zero ad cost, which lowers blended acquisition cost and compounds over time.

Book your audit

Now see what your firm’s real numbers say.

The model shows the mechanics. Your audit shows your actual position: where you appear in AI answers and search, what your intake is leaking, and what closing the gap is worth for your firm specifically.

A real audit, not a sales call. You keep the findings either way.
Reviewed by a senior operator, back to you within two business days.
No long forms, no spam. Just your numbers.

We reply within two business days. No spam, ever.

Request received.

We’ll be back to you within two business days with your audit.